It's no secret I capital L-O-V-E love Tory Burch. Sure, there are other designers whose pieces I own, and there are certainly some ultra-luxury pieces out there I'd love to sling over my shoulder (ahem, this Hermés Victoria II bag in fire orange).
But Tory Burch is my girl. Her pieces are timeless, chic, elegant, savvy, yet eternally classic.
It's also no secret that I'm a nerd! A mathematical stats nerd, at that. So when I came across this (somewhat dated) article about Tory's analytics-driven client engagement strategies, I was in heaven.
The author hits the nail on the head -- Tory is amazing at identifying her client base, engaging them through multiple platforms, and adapting to their continuous feedback. Which, to me, are hallmarks of a successful business plan. I also really loved reading some of the stats!!
Tory, if you ever read this, please consider me for a position on your analytics team! I'm highly qualified academically, and I wear at least one piece of yours quite literally every day. Please and thank you!